Momtaz: Transforming K-12 Tutoring with User-Centered Design

🫶 Understanding the User

The Challenge

Momtaz faced a critical challenge: creating a platform that empowers parents to easily find, schedule, and manage tutoring sessions for their children, while ensuring safety and flexibility. Tutors needed a system that supports efficient scheduling, income tracking, and balancing their professional and personal commitments.

The Discovery

To address these challenges, we conducted a comprehensive research process, including competitive audits, survey, in-depth interviews, and Jobs to Be Done (JTBD) analysis. These methods helped uncover that parents prioritized safety, flexible scheduling, and progress tracking, while tutors sought efficient scheduling and transparent income tracking. By defining detailed personas, we gained a deep understanding of our users, shaping the design strategy for Momtaz.

Competitive Audit

To better understand the landscape and ensure Momtaz would stand out, we conducted a thorough competitive audit of existing K-12 tutoring platforms. This audit revealed gaps in user experience, safety features, and scheduling flexibility, which helped shape our approach to designing Momtaz.

The competitive audit table played a key role in visualizing these insights, allowing us to identify competitors' strengths and weaknesses and craft solutions that addressed unmet user needs, particularly for parents seeking secure, flexible, and user-friendly options. For more details, you can refer to my Medium article on conducting a comprehensive competitive audit.

Analyzing the competitive landscape: A detailed comparison of competitors based on features, target audience, pricing, website experience, and unique value propositions.

Feature Prioritizationh

Not all features could be included in the MVP for Momtaz, so we conducted a feature prioritization activity to identify the most valuable features to launch. Using criteria such as desirability, feasibility, and viability, we strategically selected the core functionalities that would deliver the most value to both parents and tutors, while aligning with the product’s long-term vision. You can refer to my Medium article on Feature Prioritizationh and Kano Model.

Feature prioritization process: Airtable base used to assess features by desirability, viability, and feasibility, ensuring the MVP focused on the most valuable functionalities for both parents and tutors.

Survey and Interviews

To ensure we addressed real user needs, we conducted surveys and interviews with both parents and tutors. These research activities provided valuable insights that directly influenced the strategic direction of Momtaz. By engaging with our users, we refined the platform’s features and prioritized the most impactful solutions, ensuring the design aligned with the overall product vision and long-term goals.

The interview script facilitated meaningful discussions, gathering in-depth insights from participants, while the research report—visualized through graphs—highlighted key trends and user preferences, shaping the platform's strategic priorities.

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Momtaz

Arabic Survey

External Google Link ↗

Visual insights from our research: A sample graph highlighting key trends and user preferences from the survey, which informed the strategic direction of Momtaz.

Jobs to Be Done (JTBD)

We focused on understanding the specific needs of both parents and tutors, using the Jobs to Be Done (JTBD) to guide our design decisions. By identifying core tasks and desired outcomes, we ensured that Momtaz would offer practical solutions that catered to real user needs.

Defining user needs: A Jobs to Be Done (JTBD) sample outlining the key objectives and tasks for parents, serving as a foundation for feature development in Momtaz.

Information Architecture

As part of the Information Architecture for Momtaz, we developed site maps to outline the flow for two core user types: visitors (not registered) and logged-in users. These site maps played a crucial role in structuring clear, intuitive navigation pathways, ensuring that both parents and students can easily find the information they need and manage their tutoring experience efficiently.

Visitor Site Map: Visualizing the navigation flow for unregistered users exploring the Momtaz platform. Logged-in User Site Map: Mapping the experience for registered users managing their tutoring sessions and profiles.